Why have a Posmay Media Blog?
With our great new website comes a fully integrated blog … but why have a blog for Posmay Media you may ask? The answer is simple … here are 6 reasons why we have decided to start our own blog.
1. It’s time to walk the talk
“Blogging should be part of every business’ online marketing strategy” is what we generally tell all our clients. We thought it was about time we take our own advice and get our own blog up and running. Voila!
2. A place to share content
New ideas, trends, developments, interesting online articles, tutorials and podcasts are all examples of content that we will be sharing online using our blog. Make sure to bookmark our site and/or subscribe to our RSS feed.
3. Start a conversation
One of the best parts of a blog is the commenting facility, which allows your visitors to leave a comment. This a very powerful tool when it comes to listening to your audience. Web 2.0 is all about the conversation – we would like to start this conversation and give you the ability to respond. Please use the form at the end of this article to leave a comment or contact us directly.
4. Build the brand online
When in doubt, Google it! With 213 million searches per day on the internet, you need to seriously ask yourself why these internet users are not finding their answers on your site. By publishing valuable content that helps not only our clients, but any internet user reach their goal, we plan on building our brand online & becoming a trusted information supplier.
5. Search Engine Optimization
Google – and search engines in general – like websites that regularly publish new & more importantly valuable content. We plan on using our blog to publish useful articles, thus improving our search engine ranking and increasing our traffic from search engines.
6. Keep things fresh
Dead websites are a waste of time … and when I say dead, I’m talking about sites that are old, outdated with nothing new to offer. The Posmay Media blog is our platform for publishing new & valuable content on a regular basis encouraging return visits & an increase in our RSS feed subscriptions.
What do you think?
Let us know what you think about our blog and our website. Did we forget any other reasons why we should be blogging? Or do you have a comment or question. Please do not hesitate to use the form below to leave a comment.
Sean Twomey
Sean is a business science graduate from the University of Cape Town with a major in Marketing. He completed his honors thesis in 2007 and researched the viability of using social networking websites as a marketing platform. He is passionate about web development, online marketing & entrepreneurship. Sean launched Posmay Media in early 2008.Have Your Say
Feel free to join the conversation by leaving a comment.