In Brief…

Online marketing or e-Marketing is an umbrella term used to describe various activities used to market and promote something over the internet. Depending on your marketing objectives these activities may for example focus on creating and building brand awareness, generating sales or simply increasing website traffic.

Online Marketing comprises of the following specialties:

• Email Marketing

E‐mail marketing is a form of direct marketing, which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. Email campaigns can range from monthly email newsletters for the members of a sports club to complex daily email shots promoting a companies latest specials to a segment of their target market.

• Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

• Search Engine Marketing (SEM), Pay Per Click (PPC)

Search engine marketing (SEM) or “Pay Per Click” (PPC), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

• Social Media Marketing

Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, publication relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, MySpace, Flickr and YouTube.

• Web Public Relations (Web PR)
  

Web PR is the practice of managing the flow of information between an organization and the public on the web. Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have. Common activities include generating exposure in online publications & social media sites.

• Web Traffic Analysis

Web traffic analysis is a crucial part of measuring the effectiveness of any online strategy. Knowing how many people are visiting your website or opening your newsletter is a good start, but analyzing and understanding this behaviour is vital for tweaking and improving the effectiveness of your online activities. Web statistic include monitoring the traffic on your website, newsletter and social media profiles.

Who needs this?

Any individual or business that would like to market & promote themselves over the internet.

How much?

The price for online marketing depends on what services are required. Please contact us to arrange a free consultation to discuss your specific needs.